How Triple Works: The Cardholder Experience
Cardholders are presented available offers through an app, website, or other channels used by the participating Financial Institution (also referred to as "publisher"). The user interface can be fully custom-built by the publisher, or they can leverage a pre-built white-label interface provided by Triple. These offers come from a network of Triple's content providers, including retailers, loyalty programs, and other providers.
To personalize and target offers, Triple employs a multi-pronged approach. Triple's proprietary algorithm takes into account factors such as location, past transactions, shopping habits, seasonality, and merchant affinities to create a tailored experience for each cardholder. Additionally, Triple uses explicit user feedback to determine which types of offers to display. This gives cardholders more control over their experience and reduces the learning cycle. There are two main types of offers available to cardholders: No Activation Required and Click to Activate. The former requires no action other than making a purchase with an enrolled card, while the latter requires cardholders to activate the offer before making a purchase. There is also a third type of offer, called Affiliate, which is exclusively available online. These offers are redeemed through custom links generated when the cardholder clicks on the offer. Once redeemed, rewards are displayed on the cardholder's statement. After a purchase is made, cardholders can receive notification of a pending award. Behind the scenes, Triple, the publisher, and the content provider work together to verify the transaction and eligibility for rewards. If successful, cardholders will see the reward added to their account as a credit or points.